MV TRAFFIC SUMMIT: Corrine Towett-Laight - How I Tripled My MemberVault Traffic in 3 Months Using Guest Strategies

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Key Topics & Highlights:

Corrine's Guest Strategy to Drive Traffic to Member Vault Accounts

• - Corrine's Array of Roles and Member Vault Accounts
• - Corrine wears many hats and has 4 different Member Vault accounts tailored to distinct audiences.
• - How Inviting Guest Experts to Weekly Live Streams Drive Traffic
• - Collaborating with guest experts enriches content and brings new traffic to Member Vault accounts.
• - Bringing guest experts on board expands the community on Member Vault accounts.
• - Inviting guest experts boosts the credibility and trust in Corrine's brand.
• - Steps to Implement the Guest Strategy
• - Identifying experts who resonate with the audience's interests.
• - Coordinating with guests for suitable live stream times.
• - Preparing for engaging discussions and coordinating technical setup.
• - Strategies for Leveraging Live Stream Recordings
• - Repurposing content for memberships with weekly content drops.
• - Utilizing live stream recordings as lead magnets on various platforms.
• - Availing recordings to guest experts for sharing with their audience.

Watch Out for: Content Balance

• - Defining the brand's key messages and values.
• - Aligning guest topics with the brand's message and ethos.
• - Moderating for balance during live streams and brief the guests accordingly.

Watch Out for: Guest Selection

• - Understanding the audience's preferences through surveys and interactions.
• - Choosing experts whose expertise and personality align with the audience's interests.
• - Adapting guest selection based on audience feedback for future sessions.

Watch Out for: Value Over Promotion

• - Focusing on delivering educational content and practical value to the audience.
• - Limiting promotional content and ensuring actionable takeaways for the audience.
• - Highlighting the guest expertise and providing quality content over self-promotion.

Connect with Corrine:

https://www.facebook.com/100005377277955/
https://www.facebook.com/marketingbizacademy
https://www.instagram.com/corrinelaight/
https://www.instagram.com/profitableonlinebiz/
https://www.linkedin.com/in/corrinelaight/
corrine@marketingandbusinessacademy.com

https://www.marketingandbusinessacademy.com
https://services.getyourtechsorted.com

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Full Transcript:

Hello, everyone. I'm Corinne Towett-Laight and it's a true pleasure to be here with you today. In my professional journey, I have found myself wearing many hats each reflecting a different facet of my diverse passions and expertise. On one hand, I guide aspiring online business owners helping them to establish, grow, and scale their ventures. On the other hand, I'm a mentor for music teachers diving into the nuances of the business side of their craft. But that's not all. I'm also a dedicated music teacher, and I assist coaches, and course creators in navigating the often intricate world of technology. This array of roles has led me to create not one but four different MemberVault accounts, each tailored to meet the unique needs of a distinct audience.

Amidst this whirlwind of roles and responsibilities, I have stumbled upon an amazing strategy that is working very, very well for me to send new traffic to my MemberVault accounts. I'm very excited to share with you how inviting guest experts to my weekly live streams, allows me to create compelling content for my diverse audiences without overwhelming myself and also helps me to boost the credibility and trust in my brand, as well as drive new traffic to my MemberVault accounts.

Let's rewind to February 2023, I was hosting our five-day hit songwriting challenge on MemberVault. And I had this thought, how much more impactful would it be if my participants could learn directly from those who've already made their mark in the music industry? So I reached out to some incredible talents, and experts, including Nikita a former student and a multi-award winning artist here in Kenya, and Lydia and Riga Carranza gospel hitmaker, and winning lady who's an inspiring educationist and vocal coach.

As the challenge progressed, the participants began asking questions on complex topics like music production and intellectual property areas that are outside my primary expertise. And so I reached out to specialists like Joon Gushy, who's an IP lawyer and also a singer-songwriter, and Chris Dwyer, who's an award-winning music producer, as well as a singer-songwriter.

The thing is the presence of these guest experts did something remarkable. It not only enriches the content but also brings their audiences to my platform, boosting my MemberVault traffic significantly. It was then that I figured that this wasn't just a successful collaboration. It brought a new level of depth and engagement to my member board, and it struck me that this was more than a one-time thing. It was a sustainable strategy.

Since that successful experiment, inviting guest experts to my weekly live streams has become a cornerstone of my approach to driving traffic to my offerings on MemberVault world. It's fascinating really, each expert brings a unique perspective, enriching the content and expanding its reach. In addition, since they are authorities in their fields with substantial and dedicated audiences, their participation lends a significant boost to the credibility and trust in my brand. So bringing them on board didn't just enrich our content. It also expanded our community in MemberVault. And since people tend to trust recommendations from fingers they already respect, by collaborating with such esteemed professionals, I was able to tap into that powerful dynamic.

Now let's take a deep dive into this strategy. I will briefly explain to you how I do this step by step.

First, identify the experts who resonate with my audience's interest, I explained the value that they would bring to my participants, and how they would benefit from it. I usually also offer a small monetary thank-you gift since after all, they are helping me to create content for my communities. I then coordinate with them to find suitable times for the live streams, ensuring maximum audience participation and availability.

Next, I make some preparations to facilitate engaging discussions. Once the guest expert has signed a release agreement, I share a list of sub-topics and questions that I need the guests to expound on. This usually happens about 24 to 48 hours in advance of the live stream. And to generate this document, I use the questions that I get from my members as well as ChatGPT as this document will help to guide and structure the conversation and keep it engaging and easy to follow.

Next, I make sure the technical setup is good to go. I always livestream using StreamYard to ensure a seamless experience. In addition, in MemberVault, you can always embed anything that has an embed code. I usually grab the embed code from my YouTube live-streaming link and then I stream directly into my MemberVault product. It's as simple as that, my friends.

Now here are some of the strategies that are used to ensure that the livestream recordings and the guest expert recordings keep generating traffic to my MemberVault account long after they take place.

First, I repurpose the content for my memberships. I have memberships with weekly content drops. With this strategy, I don't have to create the content myself, thus avoiding overwhelm and still keeping the content fresh and engaging.

And then the second thing I call lead magnets on steroids. I appeal some of the recordings for free on YouTube. And then for extended reach. I include links in the video descriptions that again, direct viewers back to my MemberVault accounts. For more detailed content or related resources, such as a video transcript, or a worksheet that has been spoken of in the live stream recording, etc. I also avail the recording link with the guest expert for them to share with their audience and again to boost traffic to the video, which in the end, ends up boosting traffic to my MemberVault account.

Now if you're considering using this strategy, here are three things to watch out for.

First content balance, it's important to maintain a balance between the guest's expertise and your brand's message. And to do this first, of course, you need to define your core message. Start by clearly defining the key messages and values of your brand. What do you want your audience to consistently learn or feel from your content? Then you need to align the guest's topics so choose guest topics that complement your brand's message and show that each session while bringing new insights still ties back to the core themes of your business.

Then be sure to brief your guests and communicate your brand's efforts and goals to your guests beforehand. This helps them to tailor their content to fit seamlessly with your brand's narrative and with the topic of the day, then you need to also just remember to moderate for balance. So during the sessions, you act as a moderator to guide the conversation and ensure it stays on track and aligns with your brand's objective while showcasing the guest's expertise. Usually, I introduced the guests at the beginning of the live stream and I let my audience know how we met. And then I introduced the topic and then I let the guests take the stage and lead the discussion. And then at the end, I hop back on and you know as some of the questions that the people on the livestream have asked or any other questions that I had, that can be answered by the guest expert.

And then the second thing is the guest selection. Remember to choose guests who align with your audience's interests and needs. Of course, you need to understand your audience. Use surveys, social media interactions, or direct communication to just understand your audience better, so that when you're researching potential guests, you can look for experts who not only have the knowledge but also a style or approach that resonates with your audience. So their reputation and past work can be great indicators, then, just check the audience alignment. Before finalizing our guests consider how well their expertise and personality align with your audience's preferences as well. When they're present, excite and engage your audience.

And then be open to changing your approach based on audience feedback. If a certain type of guest or topic resonates more, adapt your future sessions accordingly. There are a couple of guests I have had to invite back because my members didn't have enough of them. And they have presented twice, three times to my community so you can continuously adapt even as you invite the guests.

And the third thing that you need to watch out for is the value of a promotion, you need to focus on delivering value rather than just promoting your services. So my live streams always have an educational focus, I ensure that each session primarily aims to educate and inform my audience so that it can add value to their lives and their business.

And then I usually limit promotional content, I do allow the guest expert a few minutes at the end to also let the audience know how they can get in touch and also just a quick snapshot of the services that they offer that they can help my communities with. But I do limit the promotional content. A good rule of thumb is 80% educational content and 20% promotional content because it is important to sell your stuff anyway or for people to know that you have stuff to sell.

And then one other thing that I always make sure to do is make sure that the audience has actionable takeaways. So I strive to provide actual actionable advice or takeaways in each session to ensure that the audience gains practical value from the time they invest. And then I make sure that I highlight the guest's expertise, I let them shine by focusing on their knowledge and insights, which adds value and also shows my commitment to you know, providing quality content over self-promotion.

Now, as I wind up my presentation, I'd love to hear your thoughts on this strategy. Share in the MemberVault Collaborative at membervault.co/collab with your takeaways from listening and let us know if you're going to try it yourself. You can connect with me at marketingandbusinessacademy.com or follow me on Instagram you'll find me at the handle @profitableonlinebiz, or you can like and follow my Facebook page Marketing Biz Academy. That's it from me. See you in the MemberVault Collaborative.

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