How I Collect Leads Using MemberVault: Insider Tips from Hannah Harris

In this episode, Hannah Harris shares her strategies for building an email list using MemberVault. She discusses her experience with different email service providers, the benefits of weekly newsletters, and the specific actions she takes to attract subscribers. From setting up a landing page to leveraging analytics tools, Hannah provides valuable insights for creators looking to expand their email lists and engage with their audience. Tune in as she walks through her step-by-step process and shares advanced strategies to optimize lead collection via MemberVault.

Key Topics & Highlights

• Using landing pages and email service providers to collect leads
• Benefits of using landing pages directly on MemberVault site
• Setting up landing page in MemberVault admin dashboard
• Placing landing page in different areas of MemberVault site for visibility
• Content and structure of the landing page
• Explanation of newsletter content and regularity
• Embedded sign-up form for ConvertKit
• Sample email and its engagement
• Testimonials and about me section
• Incorporating multiple sign-up options on the page
• Advanced strategies for lead collection
• Setting up webhook to provide access to free content
• Utilizing invisible page for additional content exploration
• Implementing outside analytics platform for tracking leads
• Using Fathom's UTM link for detailed lead tracking
• Tailoring strategies to individual needs
• Adapting strategies based on email frequency and usage
• Requesting feedback and collaboration to share experiences
• Providing contact information for further support and assistance

Connect with Hannah

Website 
MemberVault Site
Instagram 
Youtube 
Podcast 

Episode Full Transcript

Hannah Harris [00:00:01]:
Hi, this is Hannah Harris and I.

Hannah Harris [00:00:02]:
Am back for part two of how I collect leads to my email list using MemberVault.

Hannah Harris [00:00:08]:
If you missed part one, I covered how I use a free resource product.

Hannah Harris [00:00:11]:
To get more signups to my email.

Hannah Harris [00:00:13]:
List and we focused a lot on.

Hannah Harris [00:00:15]:
How to make that strategy work and.

Hannah Harris [00:00:16]:
Improve it over the three year span that I've offered it on MemberVault. So it's a long term strategy. Definitely check that episode out.

Hannah Harris [00:00:23]:
It doesn't really matter what order. If you want to listen to this one first and go back to the.

Hannah Harris [00:00:27]:
Other one, or if you're listening to one and two, that's fine too. So some of you may already know me from chat support. I am a member of Team MV and when I'm not working customer support, I run my own irish fiddle studio on MemberVault where I help musicians get the real feel for irish fiddling. Today I am sharing my second strategy.

Hannah Harris [00:00:46]:
For getting people onto my email list via MemberVault.

Hannah Harris [00:00:50]:
Now. I've been sending emails for, I'd say.

Hannah Harris [00:00:52]:
About four or five years now. I started it on Mailchimp, I switched to activecampaign a few years later and now I am a happy convertkit user.

Hannah Harris [00:01:00]:
But like many of us, I've had.

Hannah Harris [00:01:02]:
My ebbs and flows and a bit.

Hannah Harris [00:01:04]:
Of a love hate relationship with sending email.

Hannah Harris [00:01:07]:
I love getting to write thoughtful notes and sharing tips with my audience, and.

Hannah Harris [00:01:12]:
I love connecting with them in their responses to my newsletters.

Hannah Harris [00:01:15]:
And I've played around with whether this.

Hannah Harris [00:01:16]:
Was weekly, monthly, biweekly in the past and I've settled on weekly now.

Hannah Harris [00:01:21]:
But of course there are weeks where I don't feel like writing or I.

Hannah Harris [00:01:24]:
Can'T really think of anything to write about.

Hannah Harris [00:01:27]:
Our CEO, Erin Kelly started a side business last year called emails I'm sending, which is no longer active because she's putting her focus into our all Access.

Hannah Harris [00:01:35]:
Membership and sharing a lot of those.

Hannah Harris [00:01:37]:
Strategies over there instead. So just a side note, if you're.

Hannah Harris [00:01:41]:
Not in our All Access membership, if you're not an all access account owner.

Hannah Harris [00:01:44]:
Come for the amazing unlimited product and member benefits. And stay for the amazing email wisdom from Erin.

Hannah Harris [00:01:50]:
And no, she did not ask me.

Hannah Harris [00:01:51]:
To say this, but I'm sharing this.

Hannah Harris [00:01:53]:
With you now because Erin re inspired me to send weekly emails to my.

Hannah Harris [00:01:57]:
List and to really enjoy the weekly creation process.

Hannah Harris [00:02:01]:
So I am fully hooked on this.

Hannah Harris [00:02:03]:
Idea of being a creator who also happens to have paid offers that directly.

Hannah Harris [00:02:08]:
I can directly link in my email list and I can put it in my email content and people can go.

Hannah Harris [00:02:13]:
To my MemberVault and buy my.

Hannah Harris [00:02:14]:
Products and it really helps my readers further in their fiddling journeys as well. So essentially a weekly email newsletter works really, really well for me. And in order to get more people on my newsletter list, I have a.

Hannah Harris [00:02:29]:
Little strategy with MemberVault that I use.

Hannah Harris [00:02:32]:
So I'll walk you through those action steps.

Hannah Harris [00:02:34]:
You can set up a landing page directly in your email service provider.

Hannah Harris [00:02:38]:
So again, that's like Convertkit, Activecampaign, Mailchimp.

Hannah Harris [00:02:41]:
Mailerlite, but there's actually a lot of value in putting your landing page directly on your MemberVault site. So to do this, you would go to content in your admin dashboard and then you click over to pages and from there we do have a landing page template or you can create and customize your own. Now I will make sure to share a link to my page in the.

Hannah Harris [00:03:01]:
Description so you can see what I'm about to walk through as an example in action. But also if you're listening here and want to write it down, it's learn Hannah harriskeolce.com fiddles and again, we'll have that link in the show notes for you.

Hannah Harris [00:03:17]:
So I recommend playing around with where you link this page on MemberVault. So I have this as my secondary button in my welcome area, but you.

Hannah Harris [00:03:25]:
Can also put it in your navigation.

Hannah Harris [00:03:27]:
Bar or in your announcement bar.

Hannah Harris [00:03:29]:
And of course you can share it.

Hannah Harris [00:03:31]:
Share your link out on social media.

Hannah Harris [00:03:33]:
All of your other websites if you have them, et cetera, et cetera.

Hannah Harris [00:03:36]:
So the landing page that I created contains a couple of lines at the top explaining what's in the newsletter.

Hannah Harris [00:03:42]:
So essentially it's a weekly irish fiddle tip. I send it out on Sundays, so I let them know the regularity and the content of the emails.

Hannah Harris [00:03:51]:
I have an embedded sign up form.

Hannah Harris [00:03:52]:
For ConvertKit, so I created this on Convertkit I just include the name and email very, very basic template and I.

Hannah Harris [00:03:59]:
Have that embedded in my page. Below that I have a sample email.

Hannah Harris [00:04:03]:
That performed really, really well.

Hannah Harris [00:04:05]:
That was kind of the catalyst for me thinking, oh, maybe I should do.

Hannah Harris [00:04:07]:
A weekly Sunday like deep dive fiddle Tip newsletter again. So I have a copy of that email. It got some great engagement, lots of responses and so the more people that read it, the better.

Hannah Harris [00:04:18]:
In this case, it does include pictures.

Hannah Harris [00:04:20]:
Of my cats, but I promise that it was relevant. So you don't have to put a cat picture on your landing page, but I have one on mine. So if that didn't convince you to go look at it, then I don't know what will. Then I have a button leading to my convertkit form once again.

Hannah Harris [00:04:36]:
And this is actually just to a page on Convertkit.

Hannah Harris [00:04:39]:
So there's different options where you can have the form embedded or you can just link it directly to the form. This button just links directly to the form.

Hannah Harris [00:04:47]:
And then I have a testimonial from.

Hannah Harris [00:04:49]:
A loyal reader and a quick little about me section, plus a photo.

Hannah Harris [00:04:54]:
And then finally I have another spot.

Hannah Harris [00:04:56]:
With the convertkit embed form listed on the page.

Hannah Harris [00:04:59]:
So there's three different spots on the page.

Hannah Harris [00:05:01]:
It's a pretty short sales page landing page overall, but there's three different spots where people can sign up for the list.

Hannah Harris [00:05:09]:
And I will share a little bit of an advanced strategy here for you as well, if you're interested. So when someone signs up for my.

Hannah Harris [00:05:16]:
Weekly newsletter on MemberVault now, they get added to my Convertkit list.

Hannah Harris [00:05:20]:
And as an added bonus, I have a webhook set up to give them.

Hannah Harris [00:05:24]:
Access to the free fiddle tip vault, which is I talked a lot more about in part one of these two episodes. So the webhook basically they get added to my list. The specific automation in Convertkit is they're subscribed to the Sunday newsletter form, and when that happens, there's a rule that adds them to the product in MemberVault. So ConvertKit takes all that and sends their information over to MemberVault and then they can go through the welcome.

Hannah Harris [00:05:51]:
Email automation sequence there.

Hannah Harris [00:05:54]:
So they have complimentary access to the free fiddle tip vault, which I realize is ironic because it would be free anyway, but they automatically get their account created for them when they come through the newsletter.

Hannah Harris [00:06:05]:
I also have on MemberVault an invisible page.

Hannah Harris [00:06:09]:
This is again kind of an optional advanced step.

Hannah Harris [00:06:12]:
So anytime someone completes my Sunday newsletter form, they are redirected to a thank you page. And this thank you page is on MemberVault.

Hannah Harris [00:06:20]:
So again, it's an invisible page, so not really anybody's going to land on it except people that have the link in the redirect from Convertkit. And it's basically a place where my thank you page shows kind of a curated list of paid and free content. So it's a mix so people can.

Hannah Harris [00:06:39]:
Sign up for my list and then.

Hannah Harris [00:06:40]:
They don't have to stop there and wait until Sunday to receive their email.

Hannah Harris [00:06:43]:
They can go ahead and keep exploring.

Hannah Harris [00:06:45]:
What all the things are that I offer.

Hannah Harris [00:06:48]:
Now, I mentioned playing around with where you link this sign up page for your newsletter, and one extra smart thing you can do is get an outside analytics platform. So our team really loves fathom analytics.

Hannah Harris [00:07:00]:
I use fathom for my own business, really enjoy them. And what I do is I use Fathom's UTM link.

Hannah Harris [00:07:08]:
So basically you create a special link.

Hannah Harris [00:07:10]:
That will show you exactly where people.

Hannah Harris [00:07:13]:
Are clicking onto your landing page.

Hannah Harris [00:07:15]:
So if you have this link, you can set up one link for where you're sharing it in your secondary button, one link where you're sharing it in your Facebook page profile, one where you're.

Hannah Harris [00:07:26]:
Sharing it on a YouTube channel. You can really get personal with these links and you can track how many leads and how many conversions to your.

Hannah Harris [00:07:33]:
List you are getting from people who click on that link. So it's extremely valuable to see where your leads are coming from.

Hannah Harris [00:07:42]:
It helps you determine which platform or which part of your MemberVault site.

Hannah Harris [00:07:46]:
That you want to include the link. So always having that number data is really, really valuable. Helps you see what is working and what isn't.

Hannah Harris [00:07:54]:
Now of course, if email newsletters aren't.

Hannah Harris [00:07:56]:
Really your thing and you don't use.

Hannah Harris [00:07:58]:
Them that often, then this might not.

Hannah Harris [00:08:00]:
Be the strategy that you need to worry about right now.

Hannah Harris [00:08:02]:
But if you do want to trap into this strategy or tweak what you're.

Hannah Harris [00:08:06]:
Already doing so that MemberVault can.

Hannah Harris [00:08:07]:
Maybe be in more of the process, then let us know you're trying it out over in forward slash collab and I would love to connect with you there. You can also find me on Instagram at Hannah Harris Keol.

Hannah Harris [00:08:20]:
Again, that is C-E-O-L. That's the irish word for music.

Hannah Harris [00:08:23]:
Or my MemberVault site is learn Hannah harriskyol.com.

Hannah Harris [00:08:28]:
And of course you can also reach me in chat and email support for TeamMV and I'm happy to assist you over there as well.