{"product":{"title":"Fill in the Blanks Product Template","description":"

The product description shows up on the public, main shop\/marketplace view of your MemberVault. People can click on the learn more button under your description to go to the promo text, or the buy\/sign up button to immediately open up the sign up form\/payment form. See below.<\/p>\n

\"\"<\/p>\n

FILL IN THE BLANKS ON THE BELOW:<\/strong><\/strong><\/p>\n

Learn [actionable] and achieve [desired outcome]. This is the perfect jump into [what you're teaching], so that you can [desired outcome].<\/p>\n

INCLUDES:<\/strong><\/p>\n

[helpful tool or training inside] and [other helpful tool or training]<\/p>","buy_link":"","button_name":null,"welcome_owned":"

This section is what people see when they HAVE access to your product, before they go into a module or lesson. It's the perfect place to share core information (i.e. call times\/dates, call links, community link, expectations, etc) and guide them on what to do next and how long it will take them.<\/p>\n

Think something like:<\/strong><\/p>\n

Yay, %FIRSTNAME%! \ud83c\udf89<\/p>\n

You now have access to [product name], the go-to resource\/tool\/guide to help you [benefit of the product] so that you can [desired outcome]. <\/p>\n

- Share important details and links, like joining a group, etc<\/p>\n

- Tell them what to do first<\/p>\n

Let's get crackin'! <\/p>\n

[signature\/photo]<\/p>","welcome_buy":"

Why you're creating this product (i.e. that you've seen a big need amongst clients)<\/p>\n

Benefits of getting help thru this product (great place for storytelling and emotional connection, i.e. imagine not feeling X, but instead Y)<\/p>\n

What's included in the core product, and what they can get if they buy the core product + additional option (aka as an order bump).<\/p>\n

Benefits of joining <\/p>\n

Testimonials about the product, or about working with you<\/p>\n

Recap<\/p>\n

Last call to action, and link to the purchase link for the core product (get it by clicking on the gear icon next to your product name), and purchase link for the core product + additional option (aka as an order bump)<\/p>\n

Sign off, i.e. can't wait to get started helping you X, so that you can Y,
[signature\/photo of you]<\/p>","status":2,"type":1,"image":"https:\/\/s3.membervaultcdn.com\/courses\/gettingstarted.gif?v=1712692956","buy_button":"When they click this button, it'll open the payment screen","icon":null,"ep":0,"signup_type":3,"opt_in_checkbox":"

I agree to the Terms of Service and Privacy Policy. <-- Add links to your terms and privacy policies. If you don't have any, we recommend and also use AWB Firm<\/a>. *affiliate link*<\/em><\/p>","button_position":1,"created":1712672796,"updated":1713213766,"comments":0,"meta":[{"key":"email_consent","value":"Yes, I'd like to receive your emails. Please add me to your email list."},{"key":"label_learn_more","value":"When they click this button, it'll open the promo text"},{"key":"thank_you_message","value":"

Success! You now have access to [product name]! \ud83c\udf89

Your log in details are below:
Username:<\/b> %EMAIL%
Password:<\/b> %EMAIL%<\/p>\n

This is a great spot to offer an additional paid option (aka an upsell\/tripwire)<\/em>. Ideally something that really FITS with the offer that person has just signed up for\/purchased, and is a great supportive addition, i.e. templates to go along with a course, access to you for a day, etc.<\/p>\n

You can add a special discount or bonus, or just use this as an opportunity to showcase an additional product that could make their experience even better (and bring in even more revenue for you from someone who is excited to learn from you)<\/em>. <\/p>"}],"modules":[{"title":"Sneak peek of [product name]","description":null,"category":null,"type":"resource","order":1,"excerpt":null,"drip_days":null,"image":null,"drip_date":null,"ep":null,"comments":null,"lessons":[{"title":"Sneak peek of [product name]","video":"","text":"

A teaser module is publicly viewable, and people do NOT need to have access to the product to see it. This is an EXCELLENT way for you to surface things like a sneak peek, a tour, showcase free content that helps with objection busting, showcase additional testimonials or case studies, etc. <\/p>\n

I recommend thinking about how\/where you're going to be sharing this product. <\/p>\n

If it's a launch, it's a good place to put content you can use for your launch communications, i.e. if you did a webinar or workshop, you could put the replay there with transcript. If you're doing a challenge, you could do more in-depth resources that people can check out, etc. <\/p>\n

If it's evergreen, your teaser module is the spot to put some reference content that you know you'll be talking up on social\/podcast interviews\/summits\/emails to your list\/etc. <\/span><\/p>\n

For example, I have an Action Lab called Up Your Email Game, and part of the content is about conditional content in your emails. That's a subject that a lot of people don't know about, and it's a game changer for your email marketing and conversions. So I copied the one episode and transcript about conditional content, from the main Action Lab content, and turned the copied module\/lesson into a teaser module. 

Then I went into the link redirect feature, here in MV, and make an easy to remember link so that anytime I'm sharing about conditional content, I can easily say \"if you want to learn more about conditional content, go here: https:\/\/www.mvlearn.co\/conditional\"<\/a>. Or if someone ASKS me about conditional content, I can do the same thing. <\/p>\n

Use teaser modules, they're amazing.<\/p>\n

Get people into your MV, and even better, get them onto the product that they can buy to help them do\/understand the thing they're curious about. \ud83d\udcaa<\/p>","order":1,"video_type":"","activity":"","comments":0}]},{"title":"Start here!","description":"","category":null,"type":"unit","order":2,"excerpt":"

This is content from the \"short description\" module section. It's great for calling out important info about what's inside the module + context if it's a module that is still locked (i.e. bonus or date\/time drip). <\/p>","drip_days":0,"image":"0","drip_date":"1969-12-31","ep":0,"comments":0,"lessons":[{"title":"Start here!","video":"","text":"

A Start Here module with one lesson is a great way to learn more about your new buyers, and also give them a big picture overview of what they'll be learning in [product] and how that will happen [i.e. calls, community, private podcast, etc]. Many learners like to see the big picture before they dive in. <\/p>\n

If you want to reward them for answering the quiz questions, that will increase the number of people who answer. It can be unlocking another product, a discount, an email with your favorite tip about X or even just a \"Want to hear a funny story about the first time I [something related to product]? Answer the questions, and I'll send you a quick tell all email...you won't believe how I X.\" \ud83d\udc48 <\/em>use actions to tag people in your email tool when they pass your quiz or complete the lesson (which will happen automatically when they answer the quiz questions)<\/em>, so that you can send an automated email from your email tool<\/p>","order":1,"video_type":"","activity":"","comments":0,"questions":[{"order":1,"question":"What have you tried before to help you [goal outcome of product]? Did it help? If yes, how? If no, why?","type":"essay","optional":0},{"order":2,"question":"What were you most excited about when signing up for [product name]?","type":"multi","optional":0,"choices":[{"order":1,"choice":"Option A","correct":1},{"order":2,"choice":"Option B","correct":1},{"order":3,"choice":"Option C","correct":1},{"order":4,"choice":"Option D","correct":1},{"order":5,"choice":"Other","correct":1}]},{"order":3,"question":"What made you purchase [product name]? How did you find me?","type":"essay","optional":0},{"order":4,"question":"Anything else you'd like to share? Type N\/A if no.","type":"essay","optional":null}]}]},{"title":"MODULE 1","description":"","category":null,"type":"unit","order":3,"excerpt":"","drip_days":0,"image":"0","drip_date":"1969-12-31","ep":0,"comments":0,"lessons":[{"title":"MODULE 1","video":"","text":"

Remember to break up your content with bolded text, bullet points, images\/gifs and short paragraphs. Make it easy for your people to scan read it! <\/p>","order":1,"video_type":"","activity":"

Actionable recap here, like \"To get the most out of this, do [action step]\"<\/p>","comments":null}]},{"title":"BONUS MODULE","description":"","category":null,"type":"bonus","order":4,"excerpt":"","drip_days":0,"image":null,"drip_date":"1969-12-31","ep":10,"comments":0,"lessons":[{"title":"BONUS MODULE","video":"","text":"

Bonus modules are a great way to increase completion rates, and keep people engaged. I recommend putting it in the first 25-50% of your product, and you can also put one towards the end (or reward people for completing your product by unlocking another product, which would be a lead in to another paid offer or a special offer you only give previous buyers)<\/em>. <\/p>\n

Here's how to calculate the EP you should use for your bonus module<\/a><\/p>\n

More on bonus modules here<\/a><\/p>\n

Bonus modules don't need to be complicated, and shouldn't be packed with a lot of information. It could literally be a fun celebration gif, and a message from you recapping the same type of messaging from your sales page -- ie reminding people why they signed up, and what they're hoping to achieve.<\/p>\n

One way to really up the value of this is to recap that info using a case study, i.e. \"[name] signed up for [product name] because they were tired of [problem they are trying to solve] and they really liked that [product name] had [benefit of product name] and [benefit of product name]. [Name] finished [product name] despite [difficulty that made it hard\/relatable], and now they [goal outcome]. And I want that for you too! So let's keep chugging..but before you go, here's [gift info]\".<\/p>\n

And then a little gift, like a template, walk thru, discount code on a supportive product (this could be the same as your upsell\/tripwire that you put on the sign up confirmation of your product), etc. <\/p>","order":1,"video_type":"","activity":"","comments":0}]},{"title":"MODULE 2","description":"","category":null,"type":"unit","order":5,"excerpt":"","drip_days":0,"image":"0","drip_date":"1969-12-31","ep":0,"comments":0,"lessons":[{"title":"MODULE 2","video":"","text":"

Remember to break up your content with bolded text, bullet points, images\/gifs and short paragraphs. Make it easy for your people to scan read it! <\/p>","order":1,"video_type":"","activity":"

Actionable recap here, like \"To get the most out of this, do [action step]\"<\/p>","comments":null}]},{"title":"MODULE 3","description":"","category":null,"type":"unit","order":6,"excerpt":"","drip_days":0,"image":"0","drip_date":"1969-12-31","ep":0,"comments":0,"lessons":[{"title":"MODULE 3","video":"","text":"

Remember to break up your content with bolded text, bullet points, images\/gifs and short paragraphs. Make it easy for your people to scan read it! <\/p>","order":1,"video_type":"","activity":"

Actionable recap here, like \"To get the most out of this, do [action step]\"<\/p>","comments":null}]},{"title":"Let's close the loop!","description":"","category":null,"type":"unit","order":7,"excerpt":"","drip_days":0,"image":"0","drip_date":"1969-12-31","ep":1000,"comments":0,"lessons":[{"title":"Let's close the loop!","video":"","text":"

This is your final message to people going through [product].<\/p>\n

It's a great spot for last advice, and next steps (i.e. other products\/services you have that would benefit them and\/or other recommendations or tools, bonus points if they are affiliate links)<\/em>.<\/p>\n

And this is also a great opportunity to also collect testimonials on auto-pilot. Imagine not having to reach out to people to ask for testimonials, and instead, have a nice stockpile in your MV for the next time you want to update your sales page and\/or post some social proof on social media\/email!<\/p>\n

Listen\/read this Made with MV episode with Carrie<\/a>, where she shares how she's had success getting testimonials rolling in using quiz questions.<\/p>","order":1,"video_type":"","activity":"

We'd love feedback to improve [product name], and potentially a testimonial to share your story with our audience!<\/p>\n

[User generated content is HUGE for peer trust, so this is a fantastic opportunity to give your students appreciation, visibility and also grow exposure for your micro-course. This may or may not be a relevant module for you, depending on your audience and type of offer. Delete if not interested in using!]<\/em><\/p>\n

Answer the questions, and we'll be in touch if we need more info. Otherwise, keep an eye out for a future tag on social media and\/or mention in our emails!<\/p>\n

We can't wait to hear more about what you did. \ud83d\ude4c<\/p>","comments":0,"questions":[{"order":1,"question":"Tell us about your experience with [product name]! What did you like? Where could I make it better for you?","type":"essay","optional":0},{"order":2,"question":"What are your next steps with [topic that your product covered]? What are you hoping to achieve, best case?","type":"essay","optional":0},{"order":3,"question":"Where do you think you might get stuck achieving that goal?","type":"essay","optional":0},{"order":4,"question":"How did [product name] help you with [specific result you want to share on sales\/landing page]?","type":"essay","optional":0},{"order":5,"question":"Can I use the above as a testimonial for [product name]?","type":"multi","optional":0,"choices":[{"order":1,"choice":"Yes","correct":1},{"order":2,"choice":"No","correct":1}]},{"order":6,"question":"If you answered yes, what is your full name and pronoun, so that I can get it right when I share!","type":"essay","optional":1},{"order":7,"question":"Please upload your preferred picture, if you approve of me using any of the above as a testimonial for this product! (not required)","type":"file","optional":1}]}]},{"title":"How to use this template","description":"","category":null,"type":"unit","order":8,"excerpt":"","drip_days":0,"image":null,"drip_date":"1969-12-31","ep":0,"comments":0,"lessons":[{"title":"How to use this template","video":"