In this episode, Christie Love Etter talked about why knowing your customer journey is key to building a funnel that will lead to sales. There are two parts to this - knowing where your customer is on their journey and where your business is as well. 

Let's dig into those topics inside this podcast episode, and review how arming yourself with this knowledge will not only help create the RIGHT offer but the RIGHT type funnel for your customer.

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Get access to Christie's Action Lab training for more juicy tips on how to increase your sales conversion with the right funnel design at membervault.co/actionlab

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Full Episode Transcript

Hi, I'm Christie Love. I'm a Certified Partner for MemberVault. And I help online business owners and MemberVault users with no design skills and a slight aversion to tech to bring your brand and business to life in the digital space.

Now today, we're gonna talk about why knowing your customer journey is key to building a funnel. So it can be all too easy to just jump into the tech side of things right off the bat. But before you do that, take a little time to do your homework.

Now, there are two parts to this actually, the first is knowing where your business is, whether you're just a brand new up and coming business, or you're an expert, with an established following. And the second part to this is going to be whether your customer is brand new or established.

All right, so let's get into this. Starting with understanding your customer. Now I like to put your customer into three categories, the potential customer, the established and the diehard. The potential customer has never heard of you is new to you, or is not sure they even want to get to know you.

The established customer has moved up the ladder, they're in your orbit or email list, and they've purchased at least one or more products from you, and you've built some trust with them. Now your diehard, these are your lifers here, oh my god, they just love you. They follow you wherever you go. And they will buy whatever new product you sell.

Now let's talk about where your businesses on the value ladder. Now, I don't take credit for this concept. As I've learned a lot about funnels from the great Julie Stoian of FG Funnels. And she used to work for Russell Brunson of ClickFunnels. Now, I highly recommend her Offer Cure and Funnel X programs for deeper training and understanding on this. But as I described these to you, I want you to think about where you are in your business and which is a three is going to be the best place to start for where you are in your business.

All right now the first is the excite level. This is a point where a customer is just getting to know you getting to know you. Okay, when you create a product at this level, you're trying to acquire new customers or create brand awareness. And the second is the established level. This is where you offer the product that you're you're known for.

It's like your capstone, your flagship product, so to speak. Some examples of this would be like James Wedmore, with his Business by Design, how Marie Forleo with B school, or Amy Porterfield, Digital Course Academy or DCA. Now, the last one, the last level of that ladder would be elevate. So this would be where the offer is more higher touch higher ticket, and it's for those diehard customers those Oh my god, they just love you that I mentioned before.

So it's up to each business, what level to start at. And only you can make that determination. But do take into account how much of an expert you are in your field and whether or not you already have an established following or a flagship offer created yet.

Alright, now here's why it's so important to match up the right offer to the right customer. All right. Now let's say that Suzy is a potential customer. And you send her this high pressure high price sales webinar presentation that is normally reserved for your own good diehard customers. Do you think that this is going to convert very well with Suzy who is just getting to know you? It might work. But it's probably going to flop and be a real turnoff, because there hasn't been any trust established or built up yet, right?

This is why you've got to match up the right funnel to the right customer to the right offer. Now if you create a freebie or lead funnel for Suzy, our potential customer, then most likely she will subscribe to it. Perhaps purchase a tripwire offer a low ticket offer. With follow up and some trust built up, she made them purchase our capstone or flagship offer, and then later send to being that diehard offer or that diehard customer.

Those customers are lifers that we love so much right now, when it comes to the tech, there are a lot of moving parts to creating your funnel and it can be confusing, right? So this is where you know we have to get ourselves a little more organized. So if you want to learn more about increasing your sales conversions with the right funnel design, be sure to check out my training how to increase your sales with the right funnel design in the Action Lab resource.

You can find me on my blog at www.christielove.com. My MemberVault site at www. christieloveconsulting.com or on social on Facebook or on Instagram @christieloveconsulting.

So I want to thank you so much for listening. And of course you can always find me inside the MemberVault Collaborative or on the interwebs somewhere, someday. So you guys take care and I'll see you next time.

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• [Transcript] Optimize podcast episode 7: Christie Love Etter