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5 ideas for teaser modules to use, TODAY

So I will be honest and say that up until recently, I was not taking advantage of teaser modules at all inside of our member vault site, I spent a lot more time playing around with our welcome area, and our actual teaser content, which is basically, you know, the sales content for people that don't own the product or don't have access to the product. And then obviously, like working on inside the product to like, you know, bonus modules, things that can unlock when people will finish things, you know, being able to trigger emails, when people answer quiz questions like, that's where I was putting a lot of my energy. But recently, I actually started playing around teaser models, and I am falling in love with them. And so I think that a lot of people are doing the same thing that I was doing. And they are ignoring that we have teaser modules as an available feature. And they are incredibly powerful, because one of the biggest things that people struggle with is how to get people into their MemberVault account, and how to do it in such a way that isn't pushy. You know, a lot of times if you're interacting in Facebook groups, like they won't let you even share landing pages for opt ins, because you're asking somebody for something. And so I think that teaser modules let you have a really easy way to have a link that you can share that is very low friction, it's basically the same thing, depending on what content you put inside your module. But for like a lot of the ideas that I'm gonna be sharing, it's basically like a blog post, it's basically like it's, it's not going to be something that comes across as really spammy. And the cool thing about teaser modules is they are attached to the product that you have them in. And so when someone clicks over to check out the teaser module, they are going to see the product that it is attached to. And so that is going to be a really great way for you to have a very low friction, way to get visibility on a specific product, whether it's a free product, or a paid product. And it also just in general, get people into your account and checking things out. So this is really really, really really, really great way to create another feedback loop for your membership site. So here are five ideas, because I think a lot of people get stuck on what they can use teaser modules for five ideas to use teaser modules. And you remember about site starting today. So they're all like Low, low ask, there's not a lot of stuff that you're going to have to do to put it in there, you can do it on your phone, you could do it on your tablet, you could do it on your computer, don't be a perfectionist, just get it in there. And then you can always tweak and evolve. So before I jump into those five ideas, I just want to be really clear. So teaser modules are modules that are attached to a certain product inside of your MemberVault account. But the reason why it's a teaser module, rather than just a regular module is that anyone can see that even if they are not logged into your MemberVault account. Or they you know, they're not even a subscriber yet, like they can still see that module. And so that's what's really powerful to use this when you're sharing on social media, or to use when you're sharing on a podcast episode. Or if you're doing a Facebook Live, or however you're you're basically exposing your business to the wider audience. This is a really great way for you to share very low friction content. And so it's the same thing is like, you know, doing a podcast episode or doing a blog post, and that you're not asking anyone to do anything to be able to consume the information that you're sharing with them. So that's kind of, I think, a very important distinction to know that for teaser models, like you're not asking them to sign up like they can see that without being logged into your account without being a subscriber without having access to the product. And just because they can see your teaser model does not mean that they can see any of the other content that's inside of that product. So this is outside of the locked content of that product. And it's really easy. Like all you have to do when you are wanting to create a teaser module for a product is go into the product, edit it and add a module and choose. So there's teaser module, regular module, and then bonus module, choose teaser module, boom, you have it. And then to grab the link for that, you just go to the gear icon next to that module, click it and you can get the link to share it so and then we we typically create a shortened link. So we use pretty links because we have a WordPress site. That's a free plugin that you can download for WordPress. If you don't have a website or you aren't using WordPress, you can use something like Bitly. But I definitely would shorten it in some way just to make it more attractive unless you're sharing it somewhere where the links like they don't have to like click on the actual link like it pulls in the preview or whatever, because it makes it look nice on social media. So you can experiment there. But here are five ideas to get started. But let me just be very clear that this is just like scratching the surface here. Like there are so many other ways to use to some models. And so if you were playing around with teaser modules are definitely share them. Share your ideas and share how it's working for you inside of our user community, the collaborative on Facebook and you can go to membervault.co forward slash collab and request access or if you're already already in there, definitely be posting and say like, you know, Hey, I just set up a teaser module today and super excited to see people clicking around or if you've been doing it for a little bit and you see really good results. And we're not getting really good results and you want to get some feedback share in the collaborative. That's what we're there for. So

Here are the five ideas. So first thing that you can do is you can add an about me how I can help kind of content section in my teaser module, and I will put that on your freebie inside of your MemberVault site, but you can, you truly could put it anywhere, but I would say that it fits best on a freebie product. And you can use that to build credibility for people that aren't really sure if you can help them or if they like, if you're their person, you know that they really haven't built up enough trust, even maybe necessarily, like sign up for an opt in. And so they want to get to know you a little bit better. This is even more important, if you don't have

a lot of content on social media, or if you don't have a website, like there's not really a great way for people to find out more about you, this is a fantastic way to use a teaser module. So you would just be putting soft light. And I this is a copywriting tip. But always remember that you are writing for them, not for you. So the less you talk about yourself, and the more that you talk about how you can help them how your expertise is going to help them. What about you is important in the context of how it's going to help them. So you get the point here, right? Like it is about them, not you. So I think that a lot of times when we're writing about us pages, we can be very much like this is what I did, and I did this and that, that that that. But there's no context around how that's going to benefit them. So it's much more like I studied for X number of years, so that I could learn all of these amazing like tips and tricks and things to avoid, so that I can share them with you. And then this is a really great opportunity for you to drop links to other products. So you could drop a link to the freebie that it's you know, the teaser modules on like, don't worry about being repetitious, like that's a really good thing. And so you're guiding them on their journey inside of your membership site. So you can be like, you know, this is something that I talk about a lot inside of x product, right and link to that product. So it's really easy for them to pop over and check it out. So those are the types of things that you can put in there. And then another thing that you can do, that's, that's kind of fun is like you could use, like, I would definitely do the like,

you know, this is who I am. This is why I'm a credible source for you. This is how I'm going to help you. This is why I do what I do. Because people like to have kind of that context around. Like, what is why why does this light you up? Because I think that we definitely as humans respond to emotion. And then I think that you can drop a like, this is five random things that people would never guess about me right to, to again, humanize yourself and help them connect to you. And then that's a really fantastic, obviously, this kind of depends on your brand. Like if you're if you're selling to like a corporate audience, like that's probably not as important.

But for most audiences, like that's a really successful thing, especially because you can take it back and be like, you know, here's one thing you could do this on social media and be like, here's one thing that nobody that people don't know about me, if you want to see for other things like click here. And so you would link back to that teaser module. So it'd be really great way for you to create that like natural feedback loop.

Or like number four is the thing that people like are blown most blown away by in terms of not knowing about me and like, I share more here. And so you can definitely tease that on social media.

And one of the little like side note things is like, when you're doing a link shortener, whether you're using pretty links, or you're using something like Bitly if you spend a lot of time on Instagram, or if you spend a lot of time on like Facebook, or wherever or podcast episodes, you can always create like a custom link for a teaser module to track like how much cliff edge you're getting

for that particular teaser module, like so you can you can see, like, let me let me clarify that a little bit. So you could create specific Instagram links for for all of your teaser models that you have, and then have different ones for like Facebook. This is only for like a data geek, this might be a little overwhelming I might have gotten, I might have gotten a little into the deep end. But I find it fascinating to be like oh wow, like we get a lot of traffic from Instagram, or the M or like,

like our posts that we do in the collaborative, get a lot of traffic and I don't know I don't do this as like a matter of fact with like everything, but occasionally I will do it. And it's always just really interesting, the more segmentation you have on your on your links, so that you can see like where traffic is coming from, the more interesting it is, but that is that is not easy that is so let's just put a pin in that and talk about it later. But it is kind of a fun that if you're a data geek, that's a fun way to if you hadn't thought about that you can create multiple named links for the same destination. That's a really good way to track like what's a good traffic source for you. But anyway, so we'll move on from that. So that would also be a really great thing that you could use

that teaser module that about me how I can help that would be a really great thing for you to use as a secondary button for your welcome area. So you like you could have your freebie product as the primary button and then the secondary button is like more about me or like a lot of people are linking to their podcasts or they're linking to their Facebook group or whatever. So that would be another alternative if you don't have a podcast or a Facebook group is a really great way for you to continue that conference.

And like, help them learn more about you. And in your about me how I can help, I would definitely if you have a podcast, if you have a Facebook group, if you do a Facebook Live show like anything that you're kind of doing to build that community to build those conversations, like, I'll definitely link there. So like, again, don't worry if you're being repetitious. Like, if you're sharing that elsewhere in your MemberVault site, that's fine, like, repeat it, repeat it, repeat it because someone might not read it, or they might have forgotten. And so the more that you can for these important kind of like pillar places for people to have a conversation with you, you want to make sure that you have repeated it throughout your member vault site. So the second thing that you can do is you can add an FAQ to your paid product. So you can add a teaser module, that's an FAQ, you can just call it FAQ, I call the teaser model module FAQ or like common questions or whatever. And I wouldn't do more than like, probably like six or seven, because then it'll get a little bit overwhelming. But I would think about like, what are your top? Three questions? What are your top five questions? You know, is this the right thing for me? Like, am I the right person to buy this? Like, what's included? How long will it take me? Like? What's the delivery? Like? Like, you know, what do people say about this? Like, how is this going to help me? Like, those are very typical FAQs that people are answering. Um, you know, and then if you want to, you can cover things like, you know, do you offer a refund, do you, you know, can I get my money back, like that kind of thing. So then, the third idea is you can add a taster sample of your product. So this is the one that would maybe take a little bit longer.

Because you would want to be really thinking about like, this is going to use more time in your mind, more thinking time, then really, I'm

implementing time. But for a taster sample of your product, just think about like, okay, like, what's the really core value that you're giving, and what's gonna make them go like, I want this. So you don't want to give them too much, because you don't want to overwhelm them. It could be

like, I'm trying to think about, like, depending on what your product is,

you want to pull off just like a little bit of it, so that they can get that like, they can get that with that quick when they can get that aha moment that makes them go like I want more of this. And so my brain is a little bit fried right now. So I'm not pulling a really great example. But hopefully, as I'm saying this, you're thinking, Oh, like my product is a one to one coaching, or my product is a course or it's a masterclass or it's a whatever. And this would be a really great sample of it, or this would be a really great example.

So it can be of content that's already in the product. So you would just copy it and then tweak it for the teaser module, which would be really fast for you to throw together or it could be, you know, something that you put together that's like

more of a instead of it being inside of the product, it's more of like,

things that would keep them from buying the product. So it's not really technically a taster sample, it's more of like, a way to support them through objections, like if they don't know, and I've talked about this on the podcast before, but like if they don't, if they're not sure they're ready for that product. And there's a way that you can prepare them to be ready. So for example, when I this was the the example that I used on the podcast before, and because my brain is fried, I will use the one because I remember it really well. So if you're if your courses around helping people optimize their LinkedIn for getting a lot of leads every day, and someone isn't sure that they are ready for that, because they aren't really using LinkedIn yet, what you could do is for the teaser module, you could do basically like a taster experience of working with you. So it's not a sample, although you could certainly include it in the product as like a bonus or something. But it could be like how to set up your LinkedIn page, or LinkedIn profile in 30 minutes or less to generate maximum amount of leads or whatever, right. And so that would be like a really great thing for you to be sharing on social media, it will be super valuable to people that aren't feeling like they're quite ready for LinkedIn yet.

And it would be something that you could even repurpose as like a bonus, like, if you're if you buy this,

if you buy this course, it's going to help you optimize your account for maximum amount of leads like this is where you should start if you aren't fully using your account yet, like these are the eight points of your profile that really matter or whatever. And you could deliver that inside of the teaser module. So and again, you could totally use that as a secondary button for your welcome area as well, especially if this is

for a paid product. So you could do that for a free product too. But the secondary button like so your free product could maybe be like how to choose the best social media for you. And then the secondary one would be like, here's how to nail down LinkedIn. And that would take them to the teaser model on top of your paid product, your paid course. So hopefully that's starting to kind of like

sink in about like teaser modules are about bringing people back to your membership site, but they're also about bringing them to the product that

gonna be really relevant to them. And so it's a really great way for you to share these things without being like, bam, here's my paid product link. But instead, it's like, here's something that's going to be valuable to you in a teaser module with layered on top of the product that I really want you to check out. So then another thing that you could do is you can so this is what this is idea number four. So you can add a case study testimonial. So like, I think testimonials work really well, on the teaser content itself of a product. But if you have a bunch of testimonials, or if it's a high priced product, and you really want to, like remove as many objections as possible, having having a bunch of testimonials can be really helpful. And so you can have some testimonials sprinkled throughout your teaser content, and then be like, if you want to hear more stories of people that have had success with this, click here. So you can actually link to the teaser module inside of the teaser content.

Copy. So like anyone that's like, yeah, like I want to hear what other people have done. Or you could even have like, you could even have multiple views or modules that are like, here are service providers that have had really good success with this, like here, like look at some different audience types that you are attracting with your, with your offers. And you can even break down your teaser modules by like, audience type. So it's like, if you aren't sure this is for you, like check out these testimonials from people that are like you. And so you could link to the different teaser modules that are relevant to that audience type. So that's just kind of like another little like side tweak of how you might use that. Another thing that you could do, and this is still inside of idea number four. So idea number four is add a case study testimonial or longer storytelling to a paid product. So it's like you have your teaser content, which follows the like, Who is this for? How is it going to help what's included, you know, those kinds of typical sales page type verbiage. But then if you want to have like longer storytelling, and include that, you could totally include that inside of a teaser module where it's like, you know, the story of his product or like the story of how this product has helped a bunch of people. Or let me tell you a story about client x, right. And so that can kind of keep your teaser that can keep your teaser content from overwhelming people being too long, while still having that content available to them for the ones that want to actually see it. And then that gives you more data, because you can see who is clicking over to the teaser module.

So if they're logged in, of course, so the last idea five idea number five is you can create a is this for you questionnaire. So this is more for like paid products. But you could totally do this for a free product too. And you could include a list of like, if you struggle with x and wish you could why and then have like a blurb at the bottom that says so like maybe say,

like five different struggles or like I would say like between three and five would be a really good amount, depending on how long each like struggle. So like if you write a longer struggle, then I would do like three and then if there are shorter one, then you could go with like five, and then have a blurb underneath them that says if you answered yes to three or more of these, like this is a great product for you. If you answered yes to less than that, then maybe this would be a better fit for you. So you can guide them on their journey using your teaser module. And that's also just kind of like a fun thing to share on social media as well. Especially if you're launching or promoting your paid offers, you can be like, if you're wondering if x is a good fit for you, like check this out. And so again, like I said, giving you more opportunities to be able to share here remember vault site without having to share the exact same thing every single time. So don't forget, you can you know, you can also use teaser modules to bring together like blog posts, podcast episodes, videos that you've made around a certain topic, you could create a resource list of recommended tools and experts, stories, books, whatever. So be thinking about how you can layer on teaser modules onto your products to basically create a more robust experience for your people. And give them more opportunity to see how you are the expert to help them and like really build up your credibility build up your trust that you are going to bring massive value for them. And it gives it gives you another opportunity to add that layer where you are accessible to people that haven't even signed up for something like they haven't even signed up for your list yet. So they don't have access to the freebie. They haven't purchased anything yet. But they're really interested in learning more about you. So that's how you can really, it's one way that you can really use teaser modules that I think a lot of people haven't fully played around with yet. And like the mindset fair that I think a lot of people have is that they are worried that they are going to give too much away. And in my opinion, I don't really think that you can give too much away with a caveat of unless you truly are asking people for money, right? So you need to be actually like selling your products if you're not if you're just like a hole if you just have free products inside of your MemberVault site. And then you're throwing all these teaser content or these teaser

together like, maybe instead focus on some paid products first, right? If you want to give people the opportunity to give you money to get more access to you to get more value from you. But if you're already doing that, like, I don't think that layering more value on top of that is a bad thing, like you're not giving too much away, you don't have to lock yourself down. Like you're an expert, you have plenty more to share, the deeper you go like, the more value you're going to bring them. So don't lock yourself down. Don't worry about giving, giving too much or sharing too much or giving too many resources.

And I think that I kind of dug myself a little bit of a hole there because my other like, kind of like side note is that you don't want to overwhelm people. But I think that you know, everything that I shared here is more about like giving them that supported journey, giving them that kind of like next step, breadcrumb thing like that's going to be relevant to them in their journey of like, do I want to sign up for this? Do I want to buy this? Like, who is this person? Are they are they here to help me. And so you're not just like, I know that I suggested doing, you know, like, you can put blog posts and podcast episodes and videos. And I just want to make sure that I

highlight this is yes, you can do that. But please don't put too much like Don't, don't use it to like, share every blog post you've ever written, or every podcast episode that you've ever been on, right? Like you want to curate your content around a specific topic or purpose. And so I just want to make sure that I like really give the full container around that right. So you can use it for blog posts, you can use it for podcast episodes, you can use it for videos, but make sure that it is relevant to why you're showing like to that product or to the purpose that you have for sharing it. And that it's going to be a value to them rather than like, Oh my gosh, like, like look at this exhaustive list of resources. And I'm not even really sure why this is even attached to this product. Right. So that's my side note. So if you don't have a free member vaults account yet, definitely go grab one at MemberVault dot CEO, if you are not in our user community yet, which is the best group I think I've ever been in on Facebook and I might be a little bit biased, but you can go to membervault.co/collab. And as always, like I would love feedback or ways that I could improve this even more or add more refinements. Or if there's something that you're like that was awesome Erin, but like, I would love for you to go even deeper, or to give me action steps, whatever it is whatever's on your wish list, I would love to hear it in the comments below!

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