SUBJECT LINE OPTION #1 - Let's talk, *FIRSTNAME*

SUBJECT LINE OPTION #2 - [Relevant topic]. Let's talk.

I might be a bit of a drag at parties *FIRSTNAME* -- because there is nothing I enjoy talking about MORE than [relevant topic]. 

You can tell by looking at my [kindle/nightstand/computer tabs/etc]. 

But here's the thing, *FIRSTNAME*. 

I know you want [outcome they want], but you don't really want to geek out endlessly to [topic]. That's where I come in. 

My endless enthusiasm for learning about the newest [action around topic] and [action around topic] gets distilled into easy action steps for YOU to use. 

You don't need to become an expert in [topic]. I already am.

Which is why I pulled all of the most relevant, most up to date goodness from my brain and created [types of things in your subscriber hub or freebie]. 

You can hop on over, and in less than [how much time it will take them] understand how to [result of the freebie or module]. 

Or take [how much time it will take them] out of your day to learn how to [result of the freebie or module]. 

Both of those will help you [outcome they want] -- without wasting any time on googling, reading, or watching some long *yawn enducing* workshop on [topic]. 

I've got your back.

I'll do the studying. You do the living.

Pop on over to your [how you reference your subscriber hub]. It's your new home with everything you need to [outcome they want] in one place.

And I promise it won't feel like a drag. [funny emoji or gif]

...If you'd rather [i.e. do it alongside a group, have personal support, etc], you can add on my [paid product name/link] to help you X, so that you can Y. 

Either way, I'm here to help you [desired outcome].

signature, 

your name

PS. Bookmark your new home for [topic] so it's easy to jump in for 5-10 min and get [outcome they want] when you have a sec.

I recommend this one first [one click link to a quick consumable freebie/video/audio/etc].

Lesson Activity

You'll notice I've started *FIRSTNAME* into the email scripts. Studies have shown that adding a dash of personalization into your emails increases engagement, open rates and click thrus on links. 

No brainer to include them. 

Every email tool works a little differently, and you have to be sure to be asking for their first name when people sign up. 

Here's how to include the *FIRSTNAME* in your emails for 3 commonly used tools. If you use a different tool, google your tool and first name.

How to personalize using ActiveCampaign

How to personalize using Convertkit

How to personalize using Mailchimp

And be sure to use first names in your MemberVault content too! You can add first names to anywhere you can edit text -- so product names, modules, lessons, etc etc.

See an example of this email in practice here.