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Hey FIRSTNAME [use whatever personalization tag your email service requires],
I know you're interested in [result], which is why I created [opt in/new feature/blog post]! You're going to love how it [more specificity around that result], and [more specificity]. I made it specifically so that you could [release of pain point, i.e. make a healthy Paleo breakfast, in less time].
ACCESS INFO/ACCESS LINK
Hit reply and let me know if you enjoyed it! [other CTAs -- comment/share]
Toodles,
Name
This is to share a new opt in, free content or a new feature to your product. This is NOT a sales email!!!