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Hi FIRSTNAME,
I want your [product/service] experience to be the best possible, so I'm curious. What is ONE thing I could change, or improve?
Thank you for helping me make my business be the best it can be. I'd love to hear from you!
Cheers,
Your Name
While this CAN be easier for a team member to send, you are letting them know that they are helping you with this feedback. It'll be a little more blunt if it's being sent via anonymous survey, or to a team member, but this is helpful as well. You're not asking IF there is something you should change, but instead acknowledging that there IS something you can change...and you want to know.
Highly recommend sending this mid-way through a course or program.