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Last reminder: [product/service] goes away [tonight/tomorrow/actual time left].

Call out who it's for, and when the deal/cart closes.

LINK TO BUY

If you're ready to experience:

Case study #1

and

Case study #2

Then [product/service] name is for you. But access goes away [when]. I don't want you stuck:

- pain point

- pain point

- pain point

It's why I created [product/service], and you can [what they can expect when they join]. But you need to get in by [when cart closes]. LINK TO BUY

You're awesome,

Your name


Lesson Activity

If you don't have case studies, you can write up a little story blurb about what achieving the result your product/service creates would look like. Don't make up case studies/testimonials, but instead use this as a chance to get them visualizing themselves in that situation. Case studies/testimonials have more weight, but if you don't have them, that's a great 2nd best option!

Lessons for this module 21
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