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Call out who it's for, and when the deal/cart closes.
LINK TO BUY
If you're ready to experience:
Case study #1
and
Case study #2
Then [product/service] name is for you. But access goes away [when]. I don't want you stuck:
- pain point
- pain point
- pain point
It's why I created [product/service], and you can [what they can expect when they join]. But you need to get in by [when cart closes]. LINK TO BUY
You're awesome,
Your name
If you don't have case studies, you can write up a little story blurb about what achieving the result your product/service creates would look like. Don't make up case studies/testimonials, but instead use this as a chance to get them visualizing themselves in that situation. Case studies/testimonials have more weight, but if you don't have them, that's a great 2nd best option!