Should you Include Your Order Bump as an Available Product or Offer?

This is inspired by a post inside our Collaborative FB group. See the full post here.
You can find an answer to the above question from our CEO, Erin Kelly plus 3 ideas you can try today to increase conversion!

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There is no right or wrong here, just different opinions. For me personally, I like to spread my options for conversions out as much as possible.

Like in this scenario:

- they see the order bump but are in a hurry, are confused, or just want to buy the single thing bc they’re trying to stay focused

- you send them a follow-up email a few days/week later, and check in with them on the course and ALSO mention the workshop…boom, additional conversions.

3 ways to do that:

👉 Use conditional content in your email (more on that here: https://www.mvlearn.co/conditional)

👉 Send separate emails

👉 Just say “if you didn’t get the workshop that will help you X, you can snag that here: LINK and if you did, here’s a reminder to dive in, so that you can Y: LINK

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Our Fill in the Blanks Product Template is a great option to play with order bumps! To access this template, create a new product > use template > Fill in the Blanks product template. More on the template here: https://www.mvlearn.co/fillintheblanks

Want to try this out in your own account? Sign up for our free, no credit card required trial here, or look up your account here.