SUBJECT LINE OPTION #1 - X things to try for Y this [when, i.e. this weekend].

SUBJECT LINE OPTION #2 - X things to try for Y, *FIRSTNAME*.

[Image/gif of desired outcome or of set up (i.e. a pile of ingredients for the meal plan)]

I'm going to lay this out for you, *FIRSTNAME*. I want to make it super simple, so you can [variation of Y from subject line, i.e. boost your email open rates] easily.

1. STEP ONE

[paragraph to give context]

[image if relevant]

[helpful links, to your MV resources or elsewhere]

2. STEP TWO

[paragraph to give context]

[image if relevant]

[helpful links, to your MV resources or elsewhere]

3. STEP THREE

[paragraph to give context]

[image if relevant]

[helpful links, to your MV resources or elsewhere]

*continue with a max of 5-6 steps.*

signature,

your name

Lesson Activity

People LOVE bulleted lists. Love them. Do it.

See an example of this email in practice here.