Get a sneak peek at ONE of the rinse & repeat strategies from the Satisfaction Framework, below, to help you stand out and scale in your business, using MemberVault. No sign up needed.

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Inside the full Satisfaction Framework audio guide, you'll get 7 rinse & repeat strategies for fantastic buyer experiences that stand out and scale your business. Want the full guide? Sign up here.

For this sneak peek, you can listen to the first episode, no sign up needed. Or just read the transcript below!

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My focus on these strategies is to give you actionable ideas and awareness of how you can optimize your offers for maximum impact, reach and revenue. These are all strategies from my personal playbook of things that work.

You can apply these strategies to all of your existing offers, and future offers. They'll work for digital offers and high touch 1:1. 🙌 And since all of us have zero extra time, these all incorporate automated strategies that FEEL personal so that once you've set them up, they'll keep working for you, on autopilot.

🎧 EPISODE ONE - GIVE PEOPLE OPTIONS

TRANSCRIPT: 

Erin Kelly [00:00:00]:
It. All right, let's jump right into it. So I'm going to be sharing seven rinse and repeat strategies that create fantastic buyer experiences that stand out and scale your business. And that is what I'm calling the satisfaction framework. So the very first strategy is a pretty simple one, I honestly think. And before we really, really dive into everything, I want to say that with the satisfaction framework, I am not saying that you need to hit all seven of these strategies every time you create an offer, or that all of your offers need to hit all seven of the strategies, although of course they will be amazing if you do. But I don't want you to feel completely overwhelmed or the pressure of like, oh my gosh, I need to go and apply all of these things to every single offer that I have. No, this is something that you do, like continuous evolution wise, and you can pick and choose whichever one that really calls out to you.

Erin Kelly [00:00:50]:
And as you optimize your offers, your existing offers, and your new offers using this framework, they are going to get better and better and improve your business. So that's the first step. It's like before we even get into the strategies, take a deep breath and I want you to listen to these episodes with the perspective of I'm absorbing this information so that as I'm going through my offers in the future and as I'm creating new offers, I can know what's possible with member vault and I can be thinking about ways to use member vault to make my offers better in a way that reduces how much time I'm spending. That helps me stand out. Like all of these good things, like it sells more, increases my lifetime value with my buyers. All of these things are going to come from following the satisfaction framework. But this private podcast is really to help you understand the things that you can do and the power of putting all of your content inside of member vault, especially your paid offers. It is not a like, hey, this week, go and do all of the strategies on all of your offers.

Erin Kelly [00:01:53]:
No, that is unrealistic and way too high pressure. So the first strategy is to give people options. So obviously we can be talking about price options. So that's things like having a payment plan. That's things like having like if you have a really high ticket offer that you also have like a taster sample sized one, that you can have it public, so that when you're launching your larger offer that people can self select if they're not ready, or maybe there's just something going on in their life or they have just invested in something and they really want to invest in your big offer, but they just can't make the financial commitment yet, but they're really interested, right? They really want to be learning from you and getting support from you. And so having the option to either have a payment plan or to have a taster sample of your larger offer and be able to purchase that, that is going to increase your revenue, it's going to increase your reach, it's going to create a lot more opportunity inside of your business using what you're already doing. So it's not creating a whole nother offer, it's just splitting off a chunk from your bigger offer, or it's creating a payment plan that makes something more accessible. I am sharing what has worked for me and has worked for a lot of people that I have supported.

Erin Kelly [00:03:12]:
Strategically, I am not saying that for every single offer that you ever release that you should include a payment plan. I know for various reasons, some people really don't want to include a payment plan. Maybe they don't have a team yet, and so it's just too much overhead. But just know that when you include a payment plan, it will increase how many conversions that you can have because people are in different situations and it just creates more options for people. And so like I said with the like, if you pull off something from your bigger offer and you turn it into a lower cost taster sample, you can either share it publicly or what you can do is you can have it as an invisible product inside of your member vault or an invisible offer depending on what you're delivering inside of it. So we have two different ways that you can actually sell things inside of member vault. You can either have a product or an offer where you deliver it via email or something of that sort. And I'm not going to go into the nitty gritty on all these things because then it'll make this private podcast like way too long.

Erin Kelly [00:04:14]:
But just know that you can make something invisible. And the way that you could actually handle that is like you're launching your bigger program. And for people who don't convert after the launch is over, you can send an email and be like, hey, for whatever reason, and this is not the copy that I would necessarily go with, but it's the idea of the copy. So for whatever reason, you didn't convert for this bigger offer. But I really want to help you around X, Y and Z so that you can lmP, right. And what I did is I created a bite size offer that gives you a taste of what you would have gotten in this bigger product and whether it was a launch with like an open shut date or it's still available doesn't matter. And so you're giving people the option to self select and not miss out and it will give them, it's basically almost like a waitlist for the next time that you are wanting to release this thing. If it's open and shut or it is a way for you to nurture buyers who are not for whatever reason, able to make the bigger commitment for the thing that you always have available.

Erin Kelly [00:05:17]:
That's a higher price point. And so you can send emails to people who choose this smaller bite size, lower cost option and you can nurture them with automated emails and help them move to converting for that bigger offer. And one of the things that you can do is you can give them a discount code where it's like, hey, you bought this bite size option. If you upgrade to the bigger product or the bigger offer, you can apply this discount to it. And so good, right? It's good for you as a business owner because it's going to increase your revenue and it increases your hot leads and all of these good things and it gets people in as buyers at different price points and it's also really good for your audience and they're going to feel really supported. And throughout the entire satisfaction framework, it's about making your people feel really supported and it's also about making sure that we're automating as much as possible for you so that you are not feeling like you are spread way too thin. So obviously price options, very important, very helpful. Every time you look at price options, you are going to very likely be increasing your revenue.

Erin Kelly [00:06:21]:
But I'm also talking about support options. So for example, if you are doing a course and then you also have the option to buy the course and also get access to the community that you run or you have a course and you also give them access to your inbox for a week and obviously paid, right? Like it's a vip option. Those are really great. And again, they can boost that revenue without necessarily making you create a whole, whole new offer. And it's more about just looking at tiered support options. So those are really valuable for increasing revenue, increasing how much support people feel like they have. And the sky is the limit in terms of how that support looks. I am someone that doesn't like anything on my calendar.

Erin Kelly [00:07:03]:
I have evolved the member vault business to the point where I don't have anything on my calendar. I say no to any kind of invitation unless I absolutely have to do it, like a legal call or I hire a contractor. And we really need to get on a call and talk it through live versus asynchronous. But I am not going to have a support option that you can purchase with me that puts something on my calendar and we need to get on Zoom together. That's just not going to happen. I'm never going to offer that. And for you, that might actually feel really easy. You might love having a calendar full of calls.

Erin Kelly [00:07:39]:
Everyone is different. And so I am not saying that the support options need to look in any specific way. It's more about having a tiered level of access. Like a tiered level of how people can get additional support. So it could be like access to a community, it could be access to live calls, it could be access to your inbox, it could be access to a slack channel. Get creative here. But those are the types of things that will increase your purchase price, like how much people spend when they are buying with you. And it'll also increase the likelihood of people actually doing the thing, completing the thing, getting really good results, telling everyone that they know about you because they feel so supported.

Erin Kelly [00:08:23]:
Right? Which brings in more customers for you. And then of course, if they feel like they got good value out of the purchase that they made with you, they are more likely to purchase again. So these are all really important things for your bottom line. But let's talk about the power of options for actually consuming the content itself. Because I think that this is a place where people, I have seen people talk about this, where they're like, well, I like doing it this way, and so I'm going to do it this way. And when I say do it this way, it's like, I like delivering things by video. And so if the person doesn't want to buy it because they don't like video, then that's their problem. Okay, let's shift the mindset, because you are a business, and yes, it's important for you to show up the way that feels best to you.

Erin Kelly [00:09:12]:
So like I said, I'm sure I could sell hotcakes doing Zoom calls with me, but I'm not going to do that because it is extremely exhausting to me and it's not what I want my life to look like. So I'm not saying that you need to change how you are delivering your content, but what I am saying is that it's not their problem if they don't want to consume it the way that you like to create the content, especially now when there's so many options with AI and transcripts and private podcasts, and there's so many technical options to make your content more consumable, which again, I'm going to keep repeating this over and over again. When people actually consume and get results from the thing that they purchased, they are more likely to be talking about you, like sharing you with their friends and their audiences. They're more likely to purchase again, they're more likely to give you really great testimonials that you can put on your sales page, which then increases your conversions for future buyers. Like so many good things, if you make your offers and your content really consumable. And I know for me, I hate video. If someone sends me, actually, I have a video in my inbox right now that someone sent me that's like a 20 minutes video and I watched it on two x and I got like halfway through and then my kids interrupted me. And I have just a ridiculously big to do list, right? And I have not gone back to that video, and I feel a lot of resistance around going back to that video.

Erin Kelly [00:10:43]:
If she had sent me a private podcast link, there is audio so I could be listening to it while I'm on a walk. I would have already listened to it. I would have already listened to it and responded. And it was an invitation to do something. So not something that I purchased. But it's the same point. If you make something very consumable in the way that they want to consume the content, they are much more likely to do the work and get the results and continue that relationship with you. And again, like I said, when they do the work, they get the results.

Erin Kelly [00:11:14]:
They are more likely to share with their audiences. They're more likely to give you amazing testimonials. They're more likely to purchase from you again, and I'm repeating it because it's really important for you to remember that. So it's worth the work to look at what you've created and make it have layers of consumption options. So, for example, I just recently signed up for an opt in that someone recommended. And it was like a debrief from someone who had run a really big summit and had really good results and now has this whole summit strategy. I'm sorry, not summit, bundle strategy. And the opt in is this really great debrief of how she did it and the amazing thing.

Erin Kelly [00:12:01]:
And I sign up for a lot of things and I think this is maybe the only time I've ever really seen this and what she did is that she had a video, she had a private podcast of the same content. So she just pulled the audio and turned it into a private podcast. And it was a two hour workshop. I think it might have been 90 minutes, but either way, it was really long, right? So no way in hell would I have consumed a video that long. But she also turned it into a private podcast. And then she also had. And I didn't look at it because I'm not a visual learner in this way, but I loved that she had it. She also had an artist design, like a PDF with kind of like the hot points from the workshop.

Erin Kelly [00:12:44]:
And I thought, oh, my goodness, this is so amazing. Like so good. And what that did in my brain. So, first of all, I consumed it. So I actually listened to the private podcast, and it was really, really great. It definitely made me consider buying her actual paid program around a bundle. The reason why I'm not is, for the most part, I think I would only use maybe 30 or 40% of it because a lot of it's like technical and swipe copy and stuff. I don't really need that in social graphics, but we don't really do social with member vault.

Erin Kelly [00:13:18]:
We don't have Instagram or anything like that. And so most of the program I wouldn't really be using. But let me tell you, if there was a higher percentage that I would actually be utilizing, I would have bought right away. And the reason why that was really powerful is that I actually consumed it. If I had signed up for it, it had just been a two hour workshop replay, I would never, would have consumed it. And even if she sent me a bunch of emails, I may or may not have bought the program. But because she, from the very get go, was like, hey, here's this information, and I've sliced and diced it into three different ways based on how you want to consume it, because she knows that the important thing is that I go through the debrief, get really excited about what she knows, and hear all of the amazing things that are included in the paid program, and then buy the thing. Right? And so that's what I want you to be thinking with your consumption, like how you're delivering the things that people are consuming.

Erin Kelly [00:14:15]:
If it's a workshop, give them an audio private podcast that they can have on the go. If it's live calls, you can do the same thing. It is incredibly powerful for people who are audio learners who are also busy to have an audio option. And then there's people who really like to go and watch a video. So there are different ways that you can slice and dice your content depending on how you're actually creating it. If you write something, then you can go ahead and record yourself reading it and turn that into a private podcast. You could probably add slides to it and turn it into a video. If you don't want to do that yourself, you can hire someone to do it for you.

Erin Kelly [00:14:55]:
Right? So again, we're thinking progress, not perfection. And it's not about like she's had this opt in for several years. So I'm sure that in the beginning she didn't have these things. It happened over time. And so that's what I want you to think about with this satisfaction framework is like, know the possibilities and be working towards improving your offers, but don't feel like you have to do all of these things all at once, because that's incredibly overwhelming. And it would be overwhelming for me too. I don't have video versions of most of my stuff. Most of my stuff is audio and text, so I always include transcripts and I always include a private podcast.

Erin Kelly [00:15:32]:
And so that has been really good for me. I've gotten so many good results in terms of hearing back from people that really love that I have the private podcast and I have the transcripts. So those two things are really important. I think as long as you have, if you do video, make sure you have transcripts and captions. If you do audio, make sure you have transcripts. I think those are kind of like the non negotiables that you have out the gate. And then you can look at how well a certain offer performs and whether you want to continue offering it over time. If it performs well for you, then you can add in these extra layers and member vault makes it really easy.

Erin Kelly [00:16:09]:
We integrate with hello Audio, which is my favorite tool for private podcasts. You can embed all kinds of things into your member vault content. And so one of our really active account owners, she embedded a canva PDF. I've seen people embedding slides. There are so many things you can embed your calendar scheduler that's not really relevant to what we're talking about here. But just know that you can embed all kinds of things inside of your member vault. You can integrate with hello audio to have the private podcast, you can embed your videos, you can really make your content robust and easy for people to actually consume, and then take the next step, whatever that next step is. So it's really, really important for you to allow people to self select, because it makes them feel supported.

Erin Kelly [00:16:59]:
And like I said, supported people are more likely to do the work they tell all their friends about. You become raving fans, click by again with you. It's great. So again, don't feel the pressure of like, I have to do this with all my offers immediately. And Aaron said I had to have video, audio and text for all of my stuff. And visual. No, take it with a grain of salt. Look at your offers.

Erin Kelly [00:17:23]:
Look at the offers that you plan on keeping that are converting well, and those are the ones that you're going to want to do first. And when you are creating offers, and even if you have existing offers that have audio or video content that do not have transcripts and captions yet, definitely do that first because it will immediately make an improvement in terms of people consuming it. And there are so many AI options that you can run your transcripts through to clean them up and to pull out like social media call outs and all kinds of things we're actually demoing. And so depending on when you're listening to this, I might still be using it or I might not, depending on whether we end up liking how we're testing it out. But right now we're pretty happy. Is cast magic to run our transcripts from hello. Audio. So we're on the hello.

Erin Kelly [00:18:10]:
Audio plan that includes auto generated transcripts. So we take those, drop them into cast magic, it cleans up the transcript, and then it pulls out important notes and social media call outs and quotes and stuff like that. And so there are a lot of tools to make this job easier for you. And there's a lot of people who are Vas or service providers who are specializing in this kind of thing or that are willing to do it on a retainer for a pretty reasonable price. So if you aren't able to do it yourself, or it's just overwhelming to figure out the tech, just know that there are people who can absolutely help make that easier for you, and it will make your products so, so much better. And it will check off the first strategy on the satisfaction framework. So now we're going to talk about the second one.

Lesson Activity

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