SUBJECT LINE OPTION #1 - "testimonial snippet"

SUBJECT LINE OPTION #2 - [outcome snippet]

[Your freebie name] is already helping people, *FIRSTNAME*. And you already have access to it right here [one click link to freebie]. 

[testimonial snippet/outcome snippet 1]

[testimonial snippet/outcome snippet 2]

[testimonial snippet/outcome snippet 3]

Whether you're reading this on your computer or phone, you can pop on over [one click link to freebie/module/lesson] and in under [time it takes for the above outcomes] have [desired outcome]. 

Totes free.

You're welcome, *FIRSTNAME*.

And if you'd rather get [i.e. more support, have access to me, have a community of other people, etc], check out my [paid offer/link] where I [benefit of paid offer] and [benefit of paid offer], so that you can [desired outcome]. 

I'm here to help!

signature,

your name

PS. [share something personal and humanizing that is somewhat related to the topic...especially good if it's something that happened to inspire the freebie, or that happened while you were creating the freebie, etc].

Lesson Activity

You'll notice I include PS notes that are humanizing. This is IMPORTANT. 

People want to know YOU. Yes, they want your brain and knowledge, and the results you can help them get. But they also want to feel connected to who you are, what inspires you, why you do what you do. 

- quirky preferences

- what the weather is like where you are

- do you like the season we're in

- something funny your pet/kid/partner did with a pic

- a little rant that is funny

etc etc

Bring the YOU into your emails, and you'll see your engagement and open rates skyrocket. It's also more fun to write!

See an example of this email in practice here.