SUBJECT LINE OPTION #1 - Hiya, *FIRSTNAME*!

SUBJECT LINE OPTION #2 - Heyyy, *FIRSTNAME*. [fun emoji]

I sat down at my computer this [time of day], and my fingers were ITCHING to tell you about getting [outcome they can get from your freebie]. 

[Variation of outcome] is one of my favorite subjects because [why are you passionate about it]. And I know that you want [outcome they desire]. 

It's why we're internet friends! 

And friends like to make their friend's lives easier, which is why I've pulled the best of [your business' name] and put it all in one place for you.

Things like:

• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]
• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]
• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]

All you have to do is pop on over [one click link to your freebie] and it's there for you, all in one place.

No more digging for PDFs in some dusty folder on your computer, or trying to sort through endless emails looking for a link.

This is your new home for [outcome they want] and [how you teach them...videos, checklists, challenges, etc] with a hearty dash of [what makes you YOU..are you funny, do you use gifs, etc].

Oh, and it's mobile friendly, so you can visit whether you're on your phone, tablet or computer. 

If you're short on time, go straight here [one click link to a specific module or lesson]. It's a good one.

signature,

your name

PS. [Include something fun and personal. Something that makes you more relatable and cements that they want you in their inbox. Could be a photo of your cat, a fun gif, a seasonally appropriate reference like your love for PSLs, etc. Can add a question like "what about you?" to increase engagement. And/or share an important update for something that is going away, like a product cart close or discount ending, etc.] 

***

Be sure to give ALL of your subscribers access to the freebie you're referencing so the one-click link works (they don't have to worry about logging in, they just click and MV will log them in and take them right to the product/module/lesson you're linking to). 

Here's how to grab a one-click link.

Not ready to share a freebie in your MV site? No worries! Throw together a teaser module on a paid product in your MV site instead. I shared 5 ideas for teaser modules that you can quickly throw together over on the Vault podcast.

Lesson Activity

Tip: Want to boost your email open rates along with this experiment?

Split test your emails subject lines with the two subject line options I give you for these emails.

Here's how to set up a split test in 3 most commonly used email services. If you use a different tool, simply google the name of the tool and split test.

Split testing emails in Active Campaign

Split testing emails in Mailchimp

Split testing emails in Convertkit

See an example of this email in practice here.